On Tuesday afternoon, the Milwaukee Brewers officially announced that American Family Insurance has acquired the naming rights to their home stadium, currently branded as Miller Park, beginning in 2021. It's a 15-year deal. The name and branding of the stadium will be announced at a later date.
American Family Insurance is headquartered in Madison. MillerCoors, which held the naming rights since the opening of the new ballpark, released a statement confirming the news earlier Tuesday in an email to employees.
The full statement was placed on the Milwaukee Brewers' MLB blog, and an announcement was made at Miller Park on Tuesday afternoon with representatives from American Family Insurance.
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