Dunkin' Donuts Just Changed Its Name

I don't like the idea of anyone disrespecting donuts, so I'm pretty uneasy about this.  Yesterday, Dunkin' Donuts announced they're officially changing their name to . . . just "Dunkin'."  No more "Donuts."

And it's pretty obvious why:  They don't really make much money from their donuts, so they want to de-emphasize them and make it clear it's not all they do.

They'll still sell donuts, but since they make almost two-thirds of their revenue from COFFEE and other drinks, that's their REAL focus. 

(CNN Money)


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