Somewhere out there, there's a marketing executive going, "I can't BELIEVE this worked."
Remember back in June when IHOP changed its name to IHOB, with a "B" for their new line of burgers? And the Internet was weirdly obsessed with that name change . . . until they switched back to IHOP less than a month later.
Well, I guess we're the dummies. According to IHOP, the stunt led to 20,000 news articles . . . 36 billion social media impressions . . . and their burger sales QUADRUPLED.